Multichannel selling made easier with bulk product data distribution.

Who was our client?

The client is an established American multinational retail conglomerate. The company sells various merchandise right from everyday essentials like food items, groceries, healthcare products, clothing, electronics, to home decor.

What were they looking for?

They were on a lookout for an easy-to-use and cost-effective solution to take their diverse range of products to their global audience quickly. They desired to provide a consistent multichannel experience to their shoppers and increase their sales across various marketplaces. They wanted to do all this without losing control of their already existing data.

What were the challenges the retailer faced to achieve his goal?

Their in-house team was taking 8 to 10 months to organize and onboard their products to multiple channels as each channel had its own set of guidelines. Moreover, their legacy systems did not provide easy data integrations with modern-day eCommerce platforms and ERP solutions.

The retailer had multiple sellers and vendors selling the same product across various channels. Sourcing the right data posed a great hurdle as information was available in various formats and systems. Millions of data points like product id, color, stock availability, and more had to be grouped for 5million+ SKUs. Moreover, identifying the gaps and missing information posed a huge challenge as data had to be combined from various sources- retailer sites and marketplaces.

Finding the right product that addresses all the above challenges was difficult. Moreover, the product catalog data was not accurate, and maintaining the consistency of their product details across various channels was difficult due to the regular product updates.

How DigiSense360 facilitated the retailer to upscale their multichannel selling?

1

Comprehensive view of all product information

Seller-level insights across 15+ marketplaces were gained.

With DigiSense360, the retailer was able to update and manage all their product information based on various criteria like the seller, marketplace, pricing, product, and more. The retailer had easy access to modify and manage his inventory right from his dashboard. Real-time alerts were sent for any updates in product information from a wide range of marketplaces and retail websites.

2

Consistent customer experience provided with standardized product data feeds

Attribute level accuracy was provided for around 5million+ SKUs.

All the attributes were checked for data type violations, character length, missing values, incomplete values, etc. Our data quality filter categorized them as low, medium, and high quality. The retailer got notified instantly for all data labeled as “low-quality” and was able to initiate the enrichment process with just one click. The retailer was able to provide a seamless customer experience across various channels with high-quality product information.

3

Expanded into new marketplaces with automated product content distribution

55% growth across various marketplaces was achieved.

With DigiSense360, the retailer was able to distribute his varied set of product assortment across various eCommerce marketplaces while complying with each of their taxonomy standards. The retailer streamlined his multichannel selling strategy. His revenue was improved by selling his products in new eCommerce marketplaces like Google Shopping, eBay, JD Worldwide, and more.

Results

Seamlessly integrated fresh product data feeds on a regular basis.

Smooth collaboration between retailers and sellers across various marketplaces.

Accelerated time-to-market onboarding bulk product data into new marketplaces without worrying about any compliance.

Add or remove products from various sales channels according to the market demand.

Looking out for a similar solution?

If you wish to increase your multichannel selling just like this retailer, schedule a demo now!

© 2020 Mobius Knowledge Services | All Rights Reserved.